Problem to Solve

Two weeks into the pandemic, the whole world was saying one thing: Stay Home. Canada was desperate to to flatten the curve during the COVID-19 pandemic and staying at home was the only proven method of mitigating the spread of the deadly virus.

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Solution

Knowing the importance of getting people to stay home and socially distance, we saw a fun opportunity to get that message across in a tongue-and-cheek way and reinforce Womanizer's main focus of "self-care"

Plus, for each Womanizer Premium device sold, the company donated $10 to the YWCA COVID-19 Emergency Relief and Community Resilience Fund to support vulnerable women and children affected by the coronavirus.