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Problem to Solve

74% of moms wish meal preparation was less challenging, 75% feel time-strapped, and nearly three in five moms experience guilt about not spending enough quality time with their families. The conflicting desires of providing the best for their families and spending less time on meal preparation create a recipe for guilt that resonates with most moms on some level.

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Solution

To address this sensitive issue and provide moms a platform to share their struggles, we launched the #ENDMOMGUILT movement. We encouraged real moms to open up and discuss the guilt they experience, particularly around meal preparation and feeding their families. This initiative enabled an open and honest dialogue about dinnertime, providing an ideal opportunity for Marie Callender's to offer their frozen entrées as a convenient and satisfying solution that moms can feel good about.