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Problem to Solve

Life Insurance is often seen as overly complicated with a lot of barriers:

“It’s uncomfortable”, “It’s a scam”, “I’ve got what I need”, “It’s too confusing”, “It’s expensive”, “I don’t get why I need it”.

These barriers make it tough to trust providers and to have any kind of meaningful conversations around Life Insurance even at home. 

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Solution

These days podcasts are the go-to info source for most adults, especially those considering/not-considering Life Insurance. To make Life Insurance more approachable and comprehensive we embraced the casual and conversational podcast structure to help raise awareness of the importance of Life Insurance and demystify common prejudices about it. Enlisting well-known and respected French-speaking celebrities made connecting with the Quebec audience even more authentic and entertaining.