Problem to Solve
Heinz’s secret "sauce drops" have built a cult following, with past launches generating massive anticipation. For 2024, Heinz wanted to take the hype to the next level with seven exclusive, limited-edition sauces. Over the course of six months, these sauces would drop at select restaurants across North America, designed to sell out fast and ignite a foodie frenzy. While Heinz is iconic for ketchup, this campaign was meant to spark irrational love for these new flavours and gather real-time insights to shape the future of flavour innovation.
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Solution

To show that Heinz has always been the true master of the "Art of Sauce", we used trending AI technology to bring history’s most iconic artworks to life, unveiling Heinz’s seven new taste masterpieces in a cheeky and unexpected way. By fusing technology with culinary innovation, we placed our irresistible sauces into the hands of legendary artworks and reimagined how these famous masters might react to our latest mouth-watering creations—proving that when a sauce is this good, even the greats can’t resist a taste.