Problem to Solve

McCain wanted to make, "together is golden" more than just a tagline—it needed to be an experience that felt authentic and meaningful. In a world where people often feel disconnected, McCain envisioned fries as more than a snack; they could be a spark for connection, embodying warmth and shared joy. To achieve this, McCain wanted to create an experience beyond the ordinary, a destination where people felt invited to connect and celebrate togetherness in a truly memorable way.

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Solution

Introducing the McCain "Happy Frydays Café," a french fry lovers dream. Inspired by novelty spots like the "Poop Café" and "Unicorn Café," this quirky café reimagines french fries with a fun, interactive twist. The menu showcases McCain’s full range of potato products, each dish crafted to be both delicious and insta-worthy. Designed as a social hub, the café invites guests to enjoy unique photo ops in the air fryer-themed disco, browse a capsule merch collection, and try a weekly rotating menu. At its core, the "Happy Frydays Café" is all about fostering connections and celebrating the joy of togetherness in a lively, shareable atmosphere.