Problem to solve

Balanced Food Co., a startup snack brand, set out to break through the crowded natural and “better-for-you” category.

It needed an identity that could cut through the noise, bold enough to grab attention, warm enough to feel authentic, and distinctive enough to truly own its space on shelf.

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Solution

A custom, hand-crafted design system built with intention. Letterforms inspired by natural food shapes spark appetite appeal, while an icon system rooted in meaning adds depth. A vibrant, ingredient-driven palette infuses joyful energy, making Balanced Food Co. instantly recognizable, memorable, and crave-able.

• Brand essence

• Logo

• Design system

• Graphic elements 

• Content direction

• Brand playbook