Problem to Solve

When you say ‘Fallsview Casino,’ people immediately envision a casino full of seniors playing slot machines and table games. However, Niagara Fallsview Casino Resort is a world class venue with a luxury hotel, spa and dining.

We needed to broaden its focus beyond gambling and make it top of mind for a larger audience of vacation seekers.

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Solution

In order to broaden the appeal it was necessary to become more inclusive with the target. Recognizing Fallsview as a luxury resort experience was a huge opportunity to appeal to women of all ages who were looking for a fun escape with the girls. This first ever female targeted commercial garnered countless requests for "Girls Weekend" packages and "Ladies Night" events.