Problem to solve

Gypsy Found Objects was a new caravanesque vintage boutique opening in Toronto. The challenge was the location made it a destination store and we needed to create a brand identity that would draw people in both offline and online. 

Solution

To grab people's attention we created an identity that exuded the whimsical spirit of the store. We designed a fully immersive brand experience that was aesthetic at every touchpoint: from gold foiled textured business cards, to hand punched clothing tags, and monthly fashion lookbooks that showcased the stores eclectic, bohemian personality. 

• Logo

• Signage

• Packaging

• Website

• Fashion photography

• Styling

• Lookbooks

• Social content

• Newsletters