Lion & Jewel//
Make your beauty invincible

Problem to solve

Entrepreneurs, Julie McClure and Elizabeth Stavros came to us with a brand they were calling "Glowsisters". They had an innovative internal beauty concept and needed to create a brand that would win over investors.

Solution

In order for them to stand out in an overly saturated category, we first helped them rethink their overall brand strategy which led to an entirely new identity.

As a result, we created a powerful new brand that connected with women in a meaningful way and designed packaging that worked from the inside and out just like the products themselves.