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Problem to Solve

We are witnessing a unique period in history when human activities are out of balance with nature, causing planet-wide climate change and biodiversity loss. Increased GHG (greenhouse gas) emissions in the atmosphere are changing the climate of the planet, resulting in extreme temperatures, floods, droughts, wildfires and increasing biodiversity loss.

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Solution

In order to get Canadians behind conservation efforts we needed to connect with them in a way that was both intriguing and exciting. By mimicking the familiar Apple "iPhone ad" formula of beauty and wonder, we brought awareness to existing nature-based climate solutions in a cinematic and unexpected way, helping Canadians 

"see nature as something new."