Problem to solve

Paediatric nutritionists, Briana Santoro and Esther Epp had an established wholistic health food brand called Superfood Babies. However, they reached a point where they had outgrown the brand and it was limiting their business opportunities. They needed to re-evaluate their overall brand strategy and identity.

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Solution

We evolved the positioning from being strictly functional to a highly emotional lifestyle brand that was playful yet powerful. This led to a renaming and new identity that better reflected the brands personality and purpose. The revised platform was so moving that Random House signed a book deal to make Little Warrior Nutrition into a publication. 

• Brand purpose

• Brand positioning

• Logo

• Design system

• Packaging 

• Website 

• Random House pitch

• Brand merch